When Florence and Stan Desmarty launched their first mini collection in 2011, it was presented and sold to a small group of their fans. For the Parisian couple, the fashion project – operating under the title BASUS – was a fun and simple hobby, as well as an excuse to work together.
Fast-forward to 2017 and the brand has evolved from enjoyable past-time to a fully-fledged business. BASUS combines youthful styling, Parisian sensibility and unique materials, drawing attention from both within and outside of the city. With clean lines and minimalist structure, the label’s aesthetic is an amalgamation of metropolitian life, architecture and nature.
For their AW17 collection, its more of the same from Florence and Stan, with a range of subtle, street-smart garments that capture their city’s debt to clean and muted attitude. Take a look at some of the images below.