Why just drop a standard, image-based lookbook when you can do a *** VIDEO?! ***

That’s the school of thought over at Billionaire Boys Club, anyway. In conjunction with their pre-Spring release for 2018, the brand (co-founded by Pharrell Williams) have shared all of the items featured in their forthcoming line in beautiful, moving-image form. It’s directed by Kid Art too, no less.

Shake things up. We like it. Shop BBC here.

** Feature image taken from bbcicecream.eu ***