- tmrw
- yesterday
- Melissa Fleur Afshar
Last Saturday, Paris’ Arc De Triomphe, an elegant monument and revered tourist attraction, was swarmed with thousands of raging protesters who torched luxury cars, set houses alight, mobilised stun grenades, raided shops, and confronted teargas firing riot police in one of the French capitals most affluent districts. This was the second week in a season of activism, or what the organisers of the movement coined, “Act 2”.
Balmain is one of the most recognisable fashion houses amongst young fans and digital audiences. But what happens when it’s iconic logo is transformed into something that the fashion world is not familiar with?
