Launching their latest campaign, ‘We Are One’, the athleisure brand are bringing people together in the same way Christmas spirit binds us all for the entire month of December. And trust us, this is one turkey feast you’re going to want to chow down on.
‘We Are One’ focuses on four of the world’s most creative and inspirational capitals – London, Paris, Berlin, and Milan. Champion delve into the lives of the people that live in these cities and hones the focus on to the most pioneering individuals that live in each of these locations and looks at how they are paving the way for the next generation.
Young people are demolishing the shoddy foundations laid down by our older relatives, and we’re ready to put the groundwork in to build sick and stable new ones. And that’s exactly who is featured in this campaign. Champion has brought in producers, models, designers and founders, skaters, activists, and a whole hoard of trusted voices to encapsulate the energy of each of their respective cities.
The ‘We Are One’ campaign follows these Champions on a journey that starts in the back-streets and thoroughfares of London, travels over the Channel to Paris and then meanders through mainland Europe, landing in Berlin for enigmatic dance moves and in Milan, amongst passionate skate kids. Aiming for the unconventional, the Champions in the campaign have handpicked the hidden gems and gleaming pockets that they feel best to represent the city they frequent to be photographed in wearing Champion’s latest items.
The AW18 Champion pieces that the Champions are wearing include original designs that have been elevated and updated with fresh colourways, but keep that wearable nature always found in Champion pieces.
Knocking down boundaries and working together is what these young people, and what Champion, are all about. Champion say, “The campaign challenges the restrictions of borders and boundaries, it shows Champion unites us all. We Are One.”
And one we are. All pieces available here.
Words by Eliza Frost