Transforming the industry of watches, an acronym of TRIWA, offers more than precision and status through creativity, collaborations and quality design. A TRIWA watch is a modern accessory with the aim to make the watch relevant through new modern values. Founded in 2007 by four friends with a mutual passion to change the attitudes in the watch industry, which they thought was too focused on status and tradition. TRIWA was conceived with the purpose to transform a watch into a modern style symbol through a combination of classic silhouettes and contemporary Scandinavian simplicity.
TRIWA, the leading accessories brand in innovation, creativity and design, is launching its revolutionary TRIWA x Human watch on crowdfunding site, Kickstarter. The limited edition watch is a unique collaboration between the Swedish watch brand and IM Swedish Development Partner behind the award winning material, Humanium Metal. TRIWA’s new line of watches is crafted from this metal that is melted down from destructed illegal firearms. Armed violence is a global epidemic with over 500 million illegal firearms in existence across the world, particularly affecting developing countries. Accounting for at least one person shot and killed every minute, the need to stamp out violence related to guns is imperative. Time can change that, #timeforpeace. TRIWA have created a watch with a purpose of more than status and style, but an accessory that could contribute to a more peaceful world.
With the goal of transforming the industry at the core of TRIWA, together with IM and the revolutionary material that is Humanium, TRIWA will be taking this transformation to the next level.
Crafted out of something that was once a destructive force, the metal and moulded to form something useful; a stylish, statement timepiece. Though only a small step in this direction, the symbolic value of the TRIWA x Humanium Metal watch leaves an emphatic message. Sales generated from the metal will be allocated as a financial resource to help fight the spread of gun crime, rebuild conflict torn societies as well as offering support to victims of armed violence.
Support the KICKSTARTER campaign here.
Words by HQ