GOÁ acknowledges, and embraces, those virile habits that make men – ‘men’.

Their new male skincare line is the antidote to vices such as drinking, smoking, sun exposure and fatigue, counteracting the negative effects they might have on the health of men’s skin.

They use a unique proprietary formula that ensures the efficiency of application, enhancing the building process of mens’ new skin, while being specifically conceived to repair the damages caused by excess habits.

According to the brand, they’re the “first skincare and grooming line created to stand with modern men”. Take a look at the images below.