Lana Del Rey dropping her sad girl persona for a happier outlook on life is exactly what we need right now.
The Lana Del Rey we know and love has always been about nostalgia, irrevocable sadness, and lithe ballads on impending doom. Alas, as she gets ready to share her fifth LP, her days of wishing she were “dead already,” seem to be behind her.
The shift can be seen in the name and cover of her most recent album in comparison to her debut. The first titled Born to Die picturing her with a serious scowl, the latter, Lust for Life, featuring the star with an ear to ear toothy grin.
And if the shift in album titles and covers aren’t enough to prove that change is imminent, she cemented her new found optimism in the June cover story for Elle UK, saying:
“I think happiness is the ultimate life goal. I think it’s the only thing that’s important. There are no mechanisms in place for routes to happiness, that’s the whole f**king problem.”
The first single from the new album, Love lives in that same space between reality and reverie of her breakout single ‘Video Games’, but this time with a lighter perspective.
In the airy retro singing she’s known for, she brings up themes of being young and in love, and of course – crazy, but this time it’s all about keeping it together in spite of the world around us.
She sings: “Look at you, kids, you know you’re the coolest / The world is yours and you can’t refuse it / Seen so much, you could get the blues but / That don’t mean that you should abuse it.”
So in a world that’s arguably more chaotic than the one she wrote her debut in, what’s caused the shift from her sad girl persona? In interviews she has suggested that the persona has slowly disappeared, due to age and lesser need for something to lean on.
While there’s no official release date, she promises fans that Lust for Life will be released “soon” – which is perfect timing because based on what we’ve heard in singles ‘Love’ and ‘Lust for Life’, this happier lighter new era of Lana is what we need right now.
View the witchy trailer for the album below.