Innovative Vanguard New Nike x Ambush Collection
AMBUSH has its roots in experimental jewellery but extended in 2016 when it showed its first ready-to-wear collection. Helmed by Yoon Ahn and Verbal, the brand aims to deliver a personal, Tokyo-leaning aesthetic. In their new collaboration with Nike, East meets West in a functional futuristic new collection.
This is no different to Yoon’s vision for the Nike x AMBUSH collection. The collaboration includes two coats, a reversible track jacket and a luxurious faux fur jacket. These are complemented by a DRI-Fit Stretch bodysuit, crop top and fleece pant.
or footwear, Yoon chose the Air Max 180, which she has an unbreakable emotional attachment to. “The Air Max 180 is the first pair of sneakers I ever bought with my own money. I wanted it so badly, having seen it in the pages of a magazine,” says Yoon, who saved by balancing home chores with work in her local library.
Her design takes the iconic runner to a new dimension by mixing it with elements of another Nike classic, the Air Zoom Flight.
“When I visited the Nike archive, I saw the Glove. It looks so cosy, so comfortable from afar. I wanted to capture that feeling and fully wrap the foot.”
Yoon says she wants to think about her approach and the refinement of her craft, she considers sport to be an essential influence and finds parallels between an athlete’s preparation and their definition of commitment She explains. “There are two things: the mental part, and the physical. Obviously, the mental involves a lot of skill sets that I need to work on. But with that, there is a need to build the strength to repeat them.”
The Nike x AMBUSH apparel collection is available in stores now. The Nike x AMBUSH Air Max 180 will be available in spring 2019.
