Jekeun AW24: Takes inspiration from 'Stray Dog‘

London based Korean menswear brand Jekeun is back with their fourth collection with designer and creative director Jekeun Cho taking inspiration from Japanese photographer Daido Moriyama‘s 1971 work „Stray Dog.“

The collection is shot by photographer Joseph Delaney and styled by Matt King. The scene portrays imperfect photographs of imperfect people in an imperfect society. For Cho, no other work embodies his own contemplation on the human psyche more wholly than Moriyama’s 1971 Stray Dog. The Stray Dog becomes a metaphor for Jekeun’s rebel teens, caught in erratic and hurried change between past and unwritten future – apprehensive and insecure as they push back against convention searching for identity. The idea of masks and costumes we all wear as we transition through society is a recurring theme in Cho’s work, and this collection views the young rebel in uniform, altering details and making it their own, but never doing away with it completely, through this lens.