To help launch their latest running line, Nike have enlisted the help of London-based street casting collective Anti-Agency.

It makes total sense, too. With the new Shield Collection, Nike are nodding to a new style of running culture in the capital; one – in tandem with Anti-Agency – that celebrates diversity, authenticity and individuality. It’s a perfect coming together.

In the new lookbook, the four ‘anti-models’ (art student Celia, CSM fashion student Olivier, Music producer Tommy and beauty enthusiast Olivia) can be seen doing their thing on the streets of Peckham, each dressed in the Nike Shield collection and showcasing their individual style.

Take a look at some images below – and shop Nike here.

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