Daus Mendoza x NYFW

As New York Fashion Week dazzled with its signature glamour and excitement, TikTok creator Daus Mendoza found himself at the heart of it all, with one of his many stops being Prada’s immersive beauty pop-up that captivated every sense. Glam prep diary…check it out.

Located on West 24th Street in Chelsea, the pop-up became an instant sensation, attracting influencers and beauty enthusiasts like Mendoza, whose vibrant personality and authentic content have positioned him as the face of a new generation of beauty. His natural ability to engage with the fashion world made his presence at Prada’s event a seamless addition to the experience.

With over five million loyal followers tuning in daily for his beauty tips, fashion picks, and engaging 'Get Ready With Me' videos, Mendoza’s influence at events like Prada's pop-up is undeniable. His collaborations with major industry giants such as Sephora, Rare Beauty, Kylie Cosmetics, and Covergirl demonstrate his ability to connect with audiences in an organic, impactful way. Each partnership showcases his versatility and deep understanding of the beauty industry, further cementing his role as a social media powerhouse.

Mendoza's appearance at the Prada pop-up not only exemplified his personal brand but also reflected his innovative approach to beauty and fashion. The pop-up, with its blend of elegance and playful innovation, echoed his content style, offering a refreshing escape from the usual Fashion Week frenzy. As he continues to bridge the gap between brands and consumers, Mendoza shows no sign of slowing down in his rise as a key figure in the beauty industry.