tmrw presents you New Music Friday, but in the only way you can be bothered to digest it; in ten words or less. This week, we have Sigrid gunning for glory in the most determined pop banger you’ll hear all week, Kesha kills ‘em with kindness on a cathartic banger and we have some things to say about the new Taylor Swift album.

//

SIGRID – ‘STRANGERS’
A propulsive mega-banger from a potential superstar.

ARIANA AND THE ROSE – ‘ FOR YOUR LOVE’
Like an EDM Kate Bush.

MAGGIE ROGERS – ‘SPLIT STONES’
Imagine Florence but with a pop banger.

CUPCAKKE – ‘CARTOONS’
Cupcakke is still more comedian than rapper, tbh.

SOPHIE – ‘ITS OKAY TO CRY’
Ballad but make it bang.

KIM PETRAS – ‘SLOW IT DOWN’
Has indeed slowed it down.

BASTILLE – ‘WORLD GONE MAD’
Nice to them back but it’s not Pompeii.

SOMEWHERE ELSE – ‘UH HUH’
Hits you square between the eyes.

REMY MA – ‘WAKE ME UP’ FT. LIL KIM
Not as petty as it could have been.

EDEN – ‘GOLD’
A better kind of Ed Sheeran song.

JASON DERULO – ‘TIP TOE’ ft. FRENCH MONTANA
What’s NMF without a Derulo basic banger??

KESHA – ‘LEARN TO LET GO’ (MICHAEL BRUN REMIX)
Kesha’s excellent new single gets a snazzy re-mix.

EMPIRE OF THE SUN – ‘ON OUR WAY HOME’
It’s very nice to have these boys back.

VISTAS – ‘RETROSPECT’
Needs more handclap

CALLUM BEATTIE – ‘MIRACLE’
You know we love a moody pensivebanger.

MAISIE PETERS – ‘BIRTHDAY’
Quite sobering on a Friday.

RUKSHANA MERRISE – ‘TALK ABOUT IT’
Goes one way then turns it back around.

TAYLOR SWIFT – ‘STYLE’
I’m going to break the 10 word limit this once. You may be thinking to yourself ‘how odd they’ve included a three year old Taylor Swift song on here when her new album isn’t on streaming services for another week.’ Which is true. It is odd. And Reputation is indeed being withheld from streaming for a week. We’ve included ‘Style’ here – the best track from Swift’s previous album 1989. Reputation is a very different album from 1989. As albums, they want two very different things and contain two very different types of pop music. You may be ‘over’ Taylor Swift. You may have a problem with her public persona. You may just think she’s a bit of cow. And you’re totally allowed your own opinion about Taylor Swift, the person. But Taylor Swift, the pop star is different. Reputation is – Lorde aside, perhaps – the album every other pop star this year wanted to release but failed. It’s brash. It’s unbelievably confident and subversive in places. It’s an obvious spiritual successor to Britney’ ‘Blackout.’ It’s completely brilliant and you should buy it now.

//