Even ahead of their debut, AtHeart is already making waves in the K-pop industry. In February 2025, TITAN CONTENT and IMPERIAL Music, a division of Republic Records, announced a strategic partnership to launch the group. IMPERIAL, known for driving over 30 million adjusted album sales since 2021, has played a key role in multiple Billboard 200 chart-topping releases, including #1 albums from Stray Kids, TWICE, and TOMORROW x TOGETHER.

Adding to the pre-debut excitement, AtHeart was named the newest ambassador for SAVAS, one of Japan’s top-selling protein drinks from the popular food company Meiji. Their advertisement, released on March 4, features a snippet of “Good Girl (AtHeart),” which gave fans a first taste of the track.

AtHeart is backed by an all-star creative team of industry leaders from both the U.S. and South Korea

AtHeart is backed by an all-star creative team of industry leaders from both the U.S. and South Korea, who have been pivotal in driving K-pop’s global popularity. The group – consisting of Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun – was first announced by TITAN CONTENT in July 2024, with individual members revealed over time, building anticipation ahead of their official lineup announcement. Having already garnered interest from major outlets including Billboard, Variety, Teen Vogue, and more, the group is poised as ones-to-watch for 2025.

The formation of AtHeart aligns with TITAN CONTENT’s ambitious vision, spearheaded by Nikki Semin Han, the renowned K-pop executive and former CEO of SM Entertainment. Han announced the launch of TITAN CONTENT on November 28, 2023, through Variety, introducing it as the world’s first premier K-pop-focused music company headquartered in the U.S. TITAN’s leadership team also includes CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim.