Erin Bloomer sits in the pink glow of a sunset lamp in her parents’ house in England. Twinkly fairy lights overhead cast an additional, magical glow in her old bedroom as she shares details with tmrw about her music career. Although she’s currently a London resident, she finds herself returning regularly to the home of her youth.

“I do enjoy the hustle and bustle of fast-paced London, but I definitely feel I am always drawn back to the lush green fields in Sussex,” she explains. “It definitely helps that all my cats are back here too!”

Half Irish, half English, Erin considers her heritage and her relationships a huge part of who she is. “I have a very close knit group of friends and family,” Erin says, explaining that they often inspire the music she writes. “I have lived on mainland UK for my whole life, so all of my life experiences and big moments have pretty much all happened here! Specifically in the southern countryside, as that is where I grew up and it is still definitely my safe space. I wouldn’t say I have any particular songwriting tricks up my sleeve apart from drawing inspiration from the people I love, those around me, and my own life experiences.”

Erin got her start at age 12 by learning covers and posting them online. She spent most of her teen years pouring over the work of other artists and closely studying the songs she learned. Performing so many covers in her early days encouraged her to experiment with a wide variety of genres and styles. Early on, she was especially drawn to writing lyrics.

“Learning covers led to me having a new appreciation for the lyrics I was performing,” Erin says. “When you are reading them on a page, their meaning can become a lot clearer. It was interesting to see not just how other people wrote, but what other people wrote about.”

Fans of Erin’s music have come to enjoy her tenacious lyrics. Underneath the sugary sweet hooks of her songs lie forthright words that feel deeply personal. Hits like "F U & F Her Too” as well as "Right Love, Wrong Time" and even last November's "Bye Bye" all have a blended singer songwriter/pop sound – kind of in the early Lady Gaga and recent Alessia Cara space. It’s good enough that her releases are gaining popularity online at a steady clip.

But lately, her sound has been shifting in exciting new ways. In 2020, she collaborated with Rasster on the song “SAD.” The song was later picked up and remixed by Imanbek to massive success. The song went viral, racking up over 84 million streams on Spotify alone.

“‘SAD’ is one of those songs that I'm so grateful I got to be a part of,” Erin says. “I have so many people who know the song but didn’t realize it was me doing the vocals. I even had friends sending me videos from their holidays all over the world where it was playing in clubs and restaurants and they were like ‘Wow, you’ve even made it all the way over here!’ And I’d say that’s pretty cool!”

Erin recently released a new song entitled “Limits.” The track sees the 22-year-old moving into more of a classic euro dance pop sound with a modern twist. “I’ve always been a lover of pop and dance music so I thought that with ‘Limits’ it could be fun to combine the two!” she says. “I think releasing the ‘SAD’ remix was definitely what pushed me into finally releasing something else more on this wavelength, but I think it was always going to happen at some point.”

She worked with producers Future Cut in Ladbroke Grove in London. They’ve produced for the likes of Lily Allen, Little Mix, Olly Murs, and Shakira. “I’m in very good company!” Erin laughs. “They are super friendly and talented.”

In addition to expanding her sound in new directions, “Limits” marks the first time Erin Bloomer has featured another vocalist on one of her tracks. She collaborated with Australian indie artist BIRDEE 王煒, who wrote and performed the second verse.

About the style shift on “Limits,” Erin says, “I’m still experimenting with my sound. I’m working with several producers and learning more with each release. I listen to a big range of genres, but Dua Lipa, Lady Gaga, Avril Lavigne, and FKA twigs are all inspos, so I’d like to incorporate a bit of retro with new dance-pop.”

Her latest single, “This One’s Gonna Hurt,” dropped just this week. It continues the sound of her indie pop singles, but with amped up production. It’ll be interesting to see where Erin goes from here. Will she return to and double down on creating dance-infused, electronic music a la “Limits?” Or continue to iterate on her lyrical, pop singer/songwriter persona?

Time will tell. Whatever she decides to do, we’re here for it – although I’m selfishly hoping both styles continue to develop in tandem.