WRITTEN AND CO-DIRECTED BY THE GLOBAL POP POWERHOUSE
July 24, 2024, New York, NY – Today, Porsche revealed the commercial for the new all-electric Porsche Macan. Written and co-directed by global pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément Durou of the duo We Are From L.A., the 2-minute film was shot in Mexico City during spring 2024 and is available to watch here.
“Working on the electric Macan film was so much fun,” Dua reveals.
“Nothing was too far-fetched or off the table, so they really let me run wild with it. From dreaming up these concepts that were quite literally out of this world, to seeing them evolve and be brought to life was such a thrill.”
The result is an exciting, absurd, crazy journey into Dua's imagination, capturing her creative essence. The film features poignant and often humorous vignettes and is a powerful expression of endless possibilities. There are zombies, a runaway bride, a (real) scorpion, car chases, a trip to the moon, and, of course, a racetrack. As much as an insight into the all-electric Macan, it’s also an opportunity to dive into Dua’s world.
“We really wanted a Dua story that was 100% authentic, that really reflected her fantasy and imagination and that wouldn't be a typical car commercial. So we thought: let's let her write that thing herself. It cannot get more ‘Dua’ than that. Porsche was immediately enthusiastic about the idea, as was Dua, and that's how the whole process got rolling,” shares Ralf Heuel, Chief Creative Officer of Porsche's lead agency Grabarz & Partner.
Robert Ader, Chief Marketing Officer at Porsche, adds, “With her passion for creativity and vibrant character, Dua Lipa was the perfect partner for Porsche to work with.
As an artist, she’s not just a singer and songwriter, she is a real multi-talent who loves to try things out. As a brand, we really wanted to tap into that creative potential.”
Since joining the brand in November 2023, the chart-topping British phenom has already left her mark on Porsche, from her introduction to Porsche cars at the Porsche Experience Center in Los Angeles, to her first official appearance at an internal Porsche event in Singapore, and now with the new all-electric Porsche Macan film.
Credits
Creative Director: Dua Lipa, Clément Durou (We Are From LA)
ECD: Dukagjin Lipa (Radical22)
Porsche AG
Vice President Marketing - CMO: Robert Ader
Director Marketing Communications: Oliver Hoffmann
Manager Brand & Content Marketing: Dominique Tascioglu
Project Manager: Nico Engels
Grabarz & Partner
CCO: Ralf Heuel
CEO: Julica Hauke
Account Team: Leïla Chapelle Aïsa, Florian Kruse, Sarah Pack
Head of Creative Production: Axel Leyck
Creative Team: Robert Jung, Matthias Preuß, Andrew McEvoy, Marcio Bittencourt, Lucas Osis, Alberto Espeja
DRUM Studios/OMG
Talent and partnership management: Andy Holland & Samira Bouazza-Marouf
ICONOCLAST Germany
Managing Director: Nils Schwemer & Nicolas Lhermitte
Producer Team: Alexis Delanoue, Björn Krüger-Levy, Flora Marriott
Service Production ICONOCLAST Mexico: Sofia Garmilla & Laila Daniela Camhi
Director: Clément Durou (WAFLA)
DoP: Arnaud Potier
Editor: Antoine Deslandes
Postproduction: Firm Studio
Sound Production: Studio Funk Hamburg
Sound engineers: Jochen Kömpe, Christof Weische
Social Media Agency: Loop
Media agency: phd Global
For more information on Dua Lipa, please contact Permanent Press at 718.766.2528:
Kathy Reilly: kathy@permanentpressmedia.com
Grant Thompson: grant@permanentpressmedia.com
About Porsche
Dr. Ing. h.c. F. Porsche AG has its headquarters in Stuttgart-Zuffenhausen. The sports car manufacturer is one of the most valuable luxury brands in the world. The company sees itself as a pioneer of sustainable mobility. Sporty and modern. And financially robust. The strong corporate culture is based on passion, pioneering spirit, sportsmanship and family cohesion.
About Dua Lipa
3x GRAMMY and 7x BRIT Award-winning global pop powerhouse Dua Lipa continues to be one of pop music’s leading forces with the release of her third album, Radical Optimism. Upon release, the album went straight to No. 1 in 11 countries, including the UK where it became the biggest album debut from a UK artist in 2024 and garnered the highest week one sales from a UK female artist since 2021. In the US, the album debuted at No. 1 on Billboard’s Top Album Sales chart and No. 2 on the Billboard 200 chart, marking Dua’s biggest sales week yet. The New York Times named it a Critic’s Pick and hailed it as “an album of nonstop ear candy,” along with Variety, who declared it “a joyous blast of pop savvy,” The New Yorker, who praised, “the instrumentation is a gleaming and impenetrable expanse, and the main attraction is Lipa,” and Vogue, who raved it is “a summery, self-assured slice of pop brilliance…[and] catchy as hell.”
Following its release in 2020, Dua's certified platinum sophomore album Future Nostalgia became the longest running top 10 album by a female artist on the Billboard 200 in 2021. The GRAMMY Award-winning album spawned multiple worldwide hit singles, with “Levitating” earning certified diamond status and the title of Billboard’s No. 1 Hot 100 Song of 2021.
Dua has found superstar status on stage and off, thanks to her many passions outside of music. 2022 saw Dua launch Service95, a global style, culture and society editorial platform that now comprises a weekly newsletter, the Service95 book club and the Dua Lipa: At Your Service podcast, which has been lauded by The Sunday Times and The Guardian, and was named one of the Best Podcasts of 2022 by Spotify. Having graced every major fashion magazine worldwide from Vogue and Elle to W and Dazed, Dua added "designer" to her resume in 2023 when she co-designed Versace's "La Vacanza" collection alongside Donatella Versace herself, which Vogue deemed "the hottest collaboration of the summer."
Dua’s eponymous 2017 debut album is certified platinum, spawned six platinum tracks, and made her the first female artist in BRIT Awards history to pick up five nominations in a single year. Dua has a total of 10 GRAMMY nominations, with three wins for Best Pop Vocal Album, Best New Artist and Best Dance Recording. Additionally, she earned nominations at the Golden Globes and Critics Choice Awards for her hit song “Dance The Night” from the box office sensation Barbie. Across platforms globally, she has amassed over 42 billion streams and holds the record for being the first female artist to have two albums with over 10 billion streams each on Spotify.