By HQ
What started as a viral TikTok collective has become one of Europe’s most talked-about pop acts. The Elevator Boys—Bene Schulz, Jacob Rott, Julien Brown, Luis Freitag, and Tim Schaecker—have made the leap from influencers to fully-formed artists. Their second single “Ruin Me,” co-written with a powerhouse team including Hailey Collier and produced by Simon Klose, is a dark, sultry dive into the emotional wreckage of toxic love.
Following the runaway success of their debut single “Runaway,” the group’s latest track pairs syncopated rhythms and hypnotic melodies with raw, vulnerable lyricism. Directed by Mario Feil, the “Ruin Me” video strips back the glossy veneer of their digital fame to reveal the emotional cost of modern relationships, loneliness, and online personas.