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New People, Unveiled

By HQ

Photo & Creative direction: Kenneth Anderson // Casting & Creative production: Icía Vázquez // Styling: Agustín Espinosa // Hair: Shego Star // Art director: dani flamarique // Make Up: Mariona Botella // Hair assistant: Marcos Perez // Make Up Assistant: Dani Arias // St Assistant: Gina // Production Assistant: Noelia Fernández & Mercè Marquet

The future is imagined through NEW PEOPLE: An unsettling story set in a disturbingly close future, not unfamiliar but eerily recognizable through the fragments already surrounding us. The hyper-polished photo series, shot and directed by Kenneth Anderson, explores a world where appearance and beauty have become a lifeline, their source of survival. The project examines our growing obsession with beauty, status, and perception.

They are flawless, perfect bodies sustained by lives in ruins. The more they collapse internally, the more immaculate their image becomes. They do not survive by being, but by appearing.

Icía Vázquez creative produces and casts NEW PEOPLE to create a chilling juxtaposition between perfection and collapse, hinting that beneath every flawless surface lies something slowly, eerily unraveling.

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