The Canvas Keeps Moving

Q&A with Ollie Proudlock on Fifteen Years of Serge DeNimes

By Kathleen Von Hoffman

In 1978, a woman took a camera to Carnaval in Rio, and three decades later her son printed her photographs onto t-shirts and called it a company. Fifteen years on, Serge DeNimes doesn't make t-shirts. In 2017, Ollie Proudlock shut the clothing line down while it was working successfully and bet everything on men's jewellery, back when most men owned a signet ring, a chain, and no opinion.

Find out what’s next for the owner here.

Cart

×