Los Angeles, CA — 08.02.24 — PLEASURES, the Los Angeles-based lifestyle brand known for its bold designs and cultural commentary, has announced an exciting new collaboration with iconic skate brand Shorty's. This exclusive collection fuses Pleasures' distinctive style with Shorty's visuals and legacy and is set to release on Friday, August 2, 2024.

Shorty’s Skateboards was founded by Tony Buyalos in 1990 and revolutionized the skateboarding industry with the introduction of the shorter bolt, a game-changing innovation in skate hardware. Recognizing a need for enhanced performance and reliability, Buyalos' groundbreaking design set a new standard for skateboard components. In the ‘90s and early 2000s, Shorty’s gained widespread acclaim through cult classic skate videos, Fulfill The Dream (1998), and Guilty (2001), which contributed to its status in the skateboarding world. Some of the best riders came out of the Shorty’s skate team, coveted with names like Chad Muska, Steve Olson, Peter Smolik, Toan Nguyen, Brandon Turner, and Sammy Baptista. Today, Shortys Skateboards enters a revival period with this unique collaboration in the fashion world and remains dedicated to delivering high-quality skateboards and accessories that cater to enthusiasts of all skill levels.

"Collaborating with Shorty's has been an incredible experience," said Vlad Elkin, Co-Founder of PLEASURES. "Both brands share a passion for pushing boundaries and expressing individuality. This collection truly represents that spirit, blending skate culture with our unique design perspective."

Shorty’s by PLEASURES collection features a range of apparel and accessories, including graphic tees, hoodies, jackets, hats, home goods, and skate decks, all decorated with distinctive co-branded logos and artwork. The designs pay homage to Shorty’s rich history, blending PLEASURES' aesthetics with their classic skateboarding roots.