By Kathleen Von Hoffman
Photos by Jordan Hill
Somewhere in the middle of New York Fashion Week, Ron Abaekobe stopped and took stock. Not the shows themselves, not the looks, not the credits. The surreal moments in between, when he could see how much of his work on the road had quietly come together in one place. When I caught up with him afterward, that's what he kept coming back to. He described those moments as spiritual. Hearing the passion in his voice when he talked about his work, I felt it too.
"I realized at the end of the week that New York Fashion Week had literally become my office," he says. "I was creating, connecting, casting, walking, problem-solving and building the entire time. That's probably the easiest way to understand OFFYSS without me explaining OFFYSS. An OFFYSS doesn’t require a fixed address. It can be any environment where possibility opens up and human potential has room to expand.”. It's a mentality we connected on, and he knows many others live in this world too.
OFFYSS is the philosophy-led company Ron is now bringing into public view. To understand why it showed up so naturally that week, you have to go back to what he built first.
Most people know Ron as the founder of The League Group. It's the line on paper, the simple, straight answer when someone asks, "So, what do you do?" To him, it was never the final destination. It was the natural foundation for the vision he was already building, the place where his instinct for connecting people turned into a practice.
He's proven that instinct ten times over. Ron has collaborated with numerous brands like SKYLRK, Soho House, PURPLE brand, Oakberry Acai, and built rooms where creatives, high-profile celebrities and fashion-forward platforms end up in the same place, at the same time, for a reason. That's the real work. Knowing who belongs next to whom, and why, and then making it happen.
But the work taught him something bigger than any single room. What he was really building were environments where people could become more of themselves, and he was one of those people.
Paris earlier this year was Ron's runway debut, walking for Nahmias, so New York wasn't an introduction. It was the next step in something already moving.
For PDF CHANNEL, he helped bring the brand's basketball concept to life. He cast the players and helped direct the run of show for the basketball performance, pushing the expectations of runway performances. He didn't just build a viral moment. He was also cast in the show himself.
"That part felt very full circle for me because basketball is so connected to my upbringing and identity," he says. "So I wasn't stepping into fashion pretending to be something else. I was bringing a real part of myself into that environment."
Casting director, producer, model. Three jobs on one show, and the players on that runway came straight from the network he'd spent years building.
At Public Serv-ce, Ron walked two looks he read as two sides of how he builds. He worked closely with the Public Serv-ce team to tailor these looks to his personal vision.
"Look #11 was the blazer and shorts. To me, that represented my somewhat chaotic corporate approach," he says. "I understand business, structure and professionalism, but I've never really followed the traditional version of what any of that is supposed to look like. The look felt polished and contradictory at the same time, which is very true to how I operate."
Look #32 was sleeveless cargo.
"That felt much more like the field version of me," he says. "Hands-on, aggressive, practical, moving fast, solving problems in real time. Almost like the combat side of building something."
The boardroom and the field, in the same show.
The name of the brand stuck with him too.
"Even the name Public Serv-ce stood out to me," he says. "A lot of what I've done over the years through community has felt like a form of public service in my own way, bringing people together, creating opportunities and building environments where sport, fashion, tech, music, media and other worlds can overlap."
That instinct sits at the center of his new company, right down to the name. Ron shared with me that OFFYSS draws from officium, the Latin root behind the word ‘office,’ associated with duty, service, function and responsibility. Long before ‘office’ became synonymous with a desk or building, the idea pointed toward the role or work a person carried into the world. For Ron, that history opened a much larger question: what if an office could be understood not by its walls, but by what becomes possible inside it?
Ron had been living that for years without calling it anything. Introductions made, opportunities opened, rooms built for other people. OFFYSS is the larger philosophy that came out of recognizing it, and the company built to carry it forward.
The office was never a desk.
By the end of the week, Ron had stopped seeing his roles as separate jobs.
"The thing I realized by the end of the week was that I wasn't switching between different versions of myself," he says. "I was casting, creative directing, walking the runway, building relationships, bringing sport into fashion and moving through all of it naturally."
He doesn't describe OFFYSS as a workplace. He describes it as a condition.
"For me, OFFYSS is less about a literal workplace and more about the environment where possibility opens up and where you're able to become more of yourself," he says. "That week, Fashion Week was exactly that. An OFFYSS is any environment where human potential can expand, whether by intention or discovery."
The League Group was the proof. New York made the perspective visible. OFFYSS is the world that perspective is now building.
And next is closer than you think. In October comes the OFFYSS app. A private-feeling, always-on world built around conversation, access and discovery. No endless feed, no race for followers. Just a more intimate way to move through the growing OFFYSS universe in real time. If that sounds like somewhere you should be, visit offyss.co to be among the first inside.

