By Hasan Beyaz
Photos Courtesy Of JYP Entertainment
By the time TWICE’s 'This Is For' world tour reaches Europe, they will have performed to hundreds of thousands of fans across North America and Asia. They broke the record for the highest concert attendance in North America by a K-pop girl group. In Taiwan – where TWICE had never performed before – the demand was so high that Kaohsiung's metro system recorded its busiest day of the year. Three years since they last played Europe, the group arriving now is a different proposition entirely.
TWICE have been building toward it since they debuted in 2015, becoming the first K-pop girl group to hold a Japanese dome tour, the first to headline a stadium in North America, and the first K-pop act honoured at the Billboard Women in Music Awards. All nine original members – Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu – are still here, a decade in, which is itself a kind of record in an industry that rarely offers longevity. 'This Is For' is their fourth world tour, following 'Ready To Be', which drew 1.5 million fans across 51 shows. This time, it runs to 78 shows in total, closing at The O2 in London on 4 June 2026.
The show itself is built around a 360-degree stage – a first for the group – designed to put every fan inside the performance rather than in front of it. The tour's earlier legs have consistently highlighted how personal it manages to feel at that scale, which is precisely the thing TWICE say they set out to achieve.
What the figures don't capture is why people keep coming back. TWICE have been performing at this scale long enough to have a considered answer. "We never want our performances to feel repetitive," they exclusively told us of the tour's construction, "so we spend a lot of time thinking about how to create new experiences that everyone can enjoy together."
Now, TWICE are returning to a continent they last visited three years ago – and things have changed in that time. The group that arrives in 2026 is more comfortable, more confident, and – by their own account – more willing to simply enjoy the moment rather than just execute it. "We've learned how to enjoy the moment more naturally with the crowd," CHAEYOUNG says to us.