ERICK THE ARCHITECT: RETURN TO JAMAICA
BY HQ
On the surface, Erick traveled to Jamaica to shoot a video inspired by Jennifer Lara's Studio One classic "I Am in Love," which his song samples. What came out of the experience became much larger than the inspiration that took him there.
In a deeply personal essay accompanied by original photography, Erick reflects on reconnecting with his Jamaican roots, navigating the complexities of returning as a Jamaican-American with cameras in tow, and grappling with what artists owe the communities that shape their work. Rather than treating Jamaica as a backdrop, he writes about earning trust, building relationships, and questioning the way places and people are often documented in the age of social media and AI-generated content.
His essay also explores the creativity and resilience he witnessed in Kingston, and how it fundamentally changed his relationship with the country and his understanding of where he comes from.
The essay published exclusively alongside the release of the "No Doubt (I'm in Love)" video on August 12, which is also Erick's birthday.
What I Came Home With
By Erick Elliott
Photos by Darryl Richardson
I went to Kingston, Jamaica, with a simple plan: shoot a music video for my song “No Doubt (I’m in Love)” and, if time allowed, spend a little time with my family.
The song samples “I Am in Love,” an early-1980s Studio One record by Jennifer Lara. I wanted to shoot the video in Kingston, in the city where the record that inspired mine was made. I thought I knew what I was going there to bring home. I did not expect that, over four days, people I was meeting for the first time would begin to feel like extended family—or that the trip would change my relationship to Jamaica.
Before I arrived, I was already thinking about how Jamaicans might see foreigners, especially Americans—and, as a Jamaican-American, how they might see me. I did not want to enter somebody’s community, point a camera at them, take whatever looked beautiful to me and leave. I did not want Jamaica to become texture for my work while the people living there received nothing from the exchange.
I thought I knew what I was going there to bring home.
My family is from Manchester Parish, around Mandeville, in the cooler hills of central Jamaica. I had visited the country many times for birthdays, weddings, family gatherings and stays at resorts. But Kingston confronted me differently. Everything felt compressed: music and government, tourism and daily survival, wealth and poverty. You can move from an affluent area to a severely underserved community in minutes. The density makes inequality harder to look away from.
I understand a version of that divide. I was raised in Brooklyn and now live in Los Angeles, two cities where enormous wealth can exist beside deep struggle. Still, this was my first time experiencing this part of Jamaica so closely.
And I was arriving with cameras.
Walking through Port Royal, I encountered a community with immense pride in itself. Everyone seemed to know everyone else by name. Aside from the block where I was born and raised, I do not know if I have ever felt that same immediate sense of community anywhere else.
And I was arriving with cameras.
I have Jamaican roots, but I was raised in America, and I can admit that part of me yearns for acceptance from the people and culture I come from. I did not want to assume that ancestry alone entitled me to it. I wanted to earn trust through how I behaved.
Places described from the outside as dangerous and poor are often reduced to those two things. Fear becomes a stamp placed over an entire community. People avoid it, so they never meet the human beings who live there. They miss the humor, ingenuity, pride and care that exist alongside hardship. Distance becomes an excuse not to help.
That does not mean danger or deprivation is imaginary. It means neither one tells the whole story.
People told me about artists, photographers and other creatives who had entered their communities, put cameras in their faces and left without learning, acknowledging or compensating anyone. After enough experiences like that, skepticism is not hostility. It is protection.
Hearing those stories broke my heart. Jamaica has given so much to the world, yet people still arrive, absorb some of its energy, add it to their portfolios and move on with their lives.
Skepticism is not hostility. It is protection.
We also spoke about Hurricane Melissa and the suffering that continued long after international attention moved elsewhere. One person told me, “I saw people cry every day for like three or four months.” People spoke about the help that did arrive and how abundant it could be once the world was paying attention. But I kept wondering why tragedy has to become spectacular before sustained assistance appears. Why must people already living with limited resources lose even more before the rest of the world decides their lives are urgent?
During the hurricane, I saw AI-generated videos of Jamaica circulating online—people smoking weed with sharks and other scenes that were supposed to be funny. Some were almost believable. I found them insensitive and not humorous at all. They turned a real disaster into disposable entertainment, making it easier to lose sight of what was actually happening. It felt like another sign of where we are now: even suffering can become content before it has been understood.
I had come to Jamaica to shoot a music video. After only a few days, I was asking myself what more I could do to help.
Even suffering can become content before it has been understood.
We spent time talking with Rastas and visiting their communities on their own terms. I brought a camera that saved digital images while also producing physical instant photographs. We photographed people who participated in the video and gave them prints to keep.
Watching someone receive a portrait became one of the most valuable parts of the trip. A face that had been skeptical or guarded would open into amazement as the image appeared. We were not only collecting images of people; they were leaving with something tangible too.
Trust had nothing to do with who I was or what I had made. It came from being genuine, listening and treating people like collaborators rather than scenery or accessories.
I fell in love with the texture of daily life in Jamaica. That might sound strange coming from somebody with Jamaican blood, but Kingston offered me something I had not experienced before. Around us, somebody rolled a spliff. A woman fried fish. Children ran and played. Goats walked by as if they were citizens of the town. Roosters were simply part of the day. Multicolored shirts and shorts hung from clotheslines like a spectrum across the neighborhood.
They leave with something tangible too.
The clotheslines themselves interested me. They were supported by flexible tree branches fixed into the ground, able to sway with the island breeze without pulling loose. It was a simple, ingenious design—a small example of something I witnessed constantly: Jamaicans figuring out how to make things work with whatever was available.
I remember telling Darryl, the creative director, that the walls of the houses and outhouses looked like the best colors in a crayon box. They were pastel, weathered and covered in patina—the opposite of the perfect white, gray or black boxes that fill so much of New York and Los Angeles. Nothing felt sterile. Age, weather and human touch were part of the architecture.
As the community gathered around our equipment, people asked questions and eventually took pictures themselves. They connected organically with the song too. Their praise meant even more because the sample came from a Jamaican record made more than four decades earlier. I wondered how many people could hear Jennifer Lara inside what I had made—how many recognized something familiar returning in a new form through dance music, reggae and hip-hop.
During the trip, I made it to Studio One. I stood outside and took a photograph, unsure whether the studio was still active or open to visitors. I never went inside. But even standing there gave the sample a physical address. Jennifer Lara’s song had traveled through time and into my own music, then brought me back to one of the places where its journey began.
Even standing there gave the sample a physical address.
The motorcycle portion of the shoot began with devastating news. A woman who was supposed to participate as a bike rider was injured in an accident while traveling to the set. Knowing she was hurt while coming to be part of something I had organized stayed with me throughout the production. Thankfully, she is okay and recovering. I intend to support her recovery and make sure she has what she needs, including the ability to return to riding if and when she chooses.
Later, in Portmore, a local motorcycle crew brought out their bikes to perform on a dirt road. As soon as the first engine revved, people began coming outside. Within moments, the road became a theater and the whole neighborhood became the audience.
For hours, the riders performed wheelies, circles, one-arm tricks and dances on moving motorcycles. I still do not completely understand how they did it. Then the crew took to the highway through St. Catherine, leaving the neighborhood dirt road for open, scenic stretches at higher speeds. I know I will return to that footage for the rest of my life.
The road became a theater and the whole neighborhood became the audience.
Rooted in a culture that belonged to us.
That night, on the way back toward Kingston, we stopped at a bar. I drank Red Stripe and played dominoes with some of the older men. The deep, satisfying crack of the pieces against the table took me back to watching my family play in our basement—drinking white rum and Nutrament, slamming down dominoes and yelling patois curse words at each other.
Around us, dancehall dancers moved to my song. They gave the video the joy and playfulness I had hoped to capture. The song is about refusing to be afraid of love—about showing and telling somebody how deeply you care for and need them.
The video was made by a Jamaican crew. Of the four of us responsible for directing and producing it, three—including me—are Jamaican. Creating something together as Black people, rooted in a culture that belongs to us, was something I had never experienced at this scale in my career.
It connected me to the child I had been—the one who ate ackee and saltfish with his family on Sundays and heard dancehall riddims blasting from Maximas during Brooklyn summers. That part of me was never absent, but in Jamaica I could feel it become active. It was gratifying in a way I cannot replace.
Tracing the music I make back to the music that made me.
Before leaving, I also made it to Mitchie’s Record Shop. I knew almost immediately that one visit would not be enough. I wanted more time with the history held inside those original Jamaican 7-inch, 45 RPM records—another way of tracing the music I make back to the music that made me.
The morning after the shoot, I left for Los Angeles through Atlanta. At the airport, I tried to get one last taste of Jamaican food because I knew it would never taste exactly the same anywhere else. I ordered callaloo and ground provisions with a limeade. I ate that shit so fast.
When my flight touched down in Atlanta, I turned my phone service back on. A WhatsApp message from my father arrived almost immediately. He told me that my great-uncle, Dean Peart, had died at 77.
Dean Peart had spent decades in Jamaican public life. He represented North West Manchester for 22 years, was Mayor of Mandeville and served as a Cabinet minister. He built 13 community centers and numerous basic schools, championing education and opportunity for young people.
I still cannot explain how it felt to receive that news moments after leaving Jamaica. I had just spent days thinking about service, community, belonging and what I owed to this country. Then I learned that a member of my own family, whose life had been devoted to those very things, was gone. He was important to my family, but the sorrow extended far beyond us, through communities across Jamaica and among the people whose lives he touched.
When I finally landed in Los Angeles, I learned that one of my two checked bags had been lost. Inside were the clothes I wore during the shoot—some expensive, some chosen simply for comfort. Those things could be replaced. What worried me most were the camera and the instant photographs from the trip.
The camera had saved digital versions of the images, but that protection meant very little if the camera carrying those files disappeared too. The original physical prints were tied to specific moments. If the bag was never found, those objects would be gone with it.
I still cannot explain how it felt to receive that news moments after leaving Jamaica.
Then I remembered that the most important prints were already in Jamaica, in the hands of the people we had photographed. Whatever happened to my luggage, those pictures had reached the people they belonged to.
The bag has since been located, although at the time of writing it has not been returned to me, and I do not yet know whether everything remains inside.
Between the accident, my great-uncle’s death and the missing photographs, the end of the trip forced me to think about how quickly people and objects can disappear. It also clarified what cannot be taken away: the conversations, the laughter, the music, the memories and the relationships we formed.
Those pictures had reached the people they belonged to.
I now feel responsible for sharing Jamaica’s beauty and culture without separating either one from the realities faced by its people. I am beginning the process of obtaining Jamaican citizenship through my father, who was born there, and my brothers plan to pursue it with me. Citizenship would allow me to participate more deeply in the country’s civic life, remain close to my family for as long as necessary and turn an inherited relationship into an active commitment.
I want to return first and listen. I want to screen the video for the communities that made it possible, bring merchandise connected to the song, make more portraits and make sure that the people on camera can experience the finished work together.
Over time, I want to build a home in Jamaica and a recreational center rooted in music. I also want my upcoming album, Afterburner, to help seed a fund for underserved communities across the island. But before I make promises about what any of that will look like, I need to keep listening to the people it is supposed to serve.
And I want to return to Mitchie’s Record Shop and come home with a much larger stack of records.
The trip included gas-station food that tasted better than meals I have paid too much for, fresh fish, guinep and melon, patois, motorcycles, dominoes, records, mosquito bites and a cleansing drink that gave me embarrassing diarrhea. It gave me four days of new family.
I went to Jamaica believing I knew what I was there to take home. What Jamaica gave me was a clearer understanding of what I must return.
What Jamaica gave me was a clearer understanding of what I must return.